I researched into advertisements for male skincare i focused

on the nivea skincare range and found these interesting adverts:

http://www.youtube.com/watch?v=aNRx4kDtE5k

This advertisement has the male in the mirror using a beer bottle

opener to open the bottle of lotion. This way of advertising is really

clever as they have associated the lotion to a masculine

object maybe to make the lotion seem less feminine.

Here is another for nivea
http://www.youtube.com/watch?v=2YY-32me8hs

It uses humour to communicate how insecurities of a male

can be affected by a female. The female chooses the guy who

has moisturised....this makes the other guys want to moisturise

to get a girl. Do men feel moisturising is too feminine?

is it seen as a sign of weekeness? .

The female chooses the guy who isnt afriad to show he moisturises.

What are men really insecure about?

To find out research on male insecurities I asked friends family members, I also posted questions on facebook and got alot of feedback. I found that the main insecurities were:

• making money
• loosing a girlfriend
• beer belly
• hair
• pale skin
• muscle
• biceps
• penis size
• what type of car you own
• career
• acne
• dry skin

research

Throughout the project I have been researching information on male insecurities i have looked at

• what males are insecure about?
• what makes men so insecure?
• what are men most afraid of?
• plastic surgery that men would consider getting done
• which body parts men would consider getting plastic surgery on
• most common male plastic surgery

I have used mainly internet research here are some of the facts and figures I found:

The 5 most popular male cosmetic surgery procedures are:

• Nose reshaping (Rhinoplasty)
• Male chest reduction to reduce size of man boobs
• Fat removal (liposuction)
• Face and neck lift
• Ear reshaping

I found these facts on http://www.harleymedical.co.uk/cosmetic-surgery-for-men/

males over the world tend to get liposuction on there waist, back, torso, abdomen, and under the chin. They find they are more appealing to the opposite sex if they look physically better and confident.